About
Hello! I'm Katie, a passionate digital marketing and communications professional with expertise in strategic storytelling and cross-cultural communication. After earning a Bachelor of Arts in English and German from Dickinson College, I furthered my education with a Master of Arts in Communication and a Corporate Communication Graduate Certificate from the University of Central Florida.
Throughout my career, I've excelled in launching digital campaigns that enhance brand visibility and engagement across diverse industries, including non-profit arts, higher education, and cybersecurity. With a strong analytical mindset, I specialize in developing data-driven strategies that drive business growth and optimize digital performance, with a particular focus on website and social media management.
Proficient in various digital marketing tools and platforms, I continuously adopt new technologies to stay ahead of trends. I also hold multiple certifications and have presented at conferences on topics related to social media strategy.
Outside of work, I enjoy travel, photography, videography, cooking vegetarian food, and musical theatre, leveraging my background in stage management to integrate organization and leadership skills with creativity and storytelling. I also have a passion for languages. Beyond my fluency in German, I have working proficiency in Swedish, French, and Spanish, enhancing my ability to communicate across cultures. At home, I cherish spending time with my dog, Bacon, whose playful antics bring me endless joy.
I'm committed to leveraging my digital marketing and communications expertise to empower businesses. Let's connect via email or LinkedIn to explore how I can help you elevate your brand and achieve your marketing objectives!
Tools and Platforms
Analytics and SEO
Google Analytics
Google Search Console
Google Tag Manager
SEMrush
Hotjar
Project Management and Collaboration
Asana
Slack
Jira
Monday.com
Google Workspace
Microsoft 365
Advertising and PPC
Google Ads
Meta Ads
LinkedIn Campaign Manager
Content Creation and Design
Canva
Adobe Creative Cloud
Figma
Animoto
iMovie
Social Media Management
Hootsuite
Sprout Social
Later
Agorapulse
Brandwatch
Email Marketing
Mailchimp
HubSpot Email Marketing
CRM and Marketing Automation
HubSpot
Salesforce
Pardot
Marketo
Content Management Systems (CMS)
WordPress
Modern Campus
Sitecore
Drupal
Wix